Wednesday, April 16, 2014

H&R BLOCK VS. TURBOTAX: WHO WON THE PPC RANKING BATTLE BEFORE TAX DAY?

The Search Monitor writes: Welcome to the Tax Day edition of the Search Monitor blog! We hope this is a day of celebration (refund)!
We decided to look at the two big players in tax filing and see how they have been preparing for the big day. We dove into our Lighthouse monitoring product–which focuses on competitive intelligence for 22 different verticals–and performed this analysis:
  • Looked at 8 popular keyword phrases about tax filing services
  • Looked at the run-up period before Tax Day, specifically March 8 to April 7, 2014
  • Looked at ads run on Google in the United States
  • Looked at two of the big players: H&R Block and TurboTax
  • Pulled the Rank Knockout chart, which shows the competitors that are knocking your site out of the ranking of your choice for a given set of keywords and time period
Our Hypothesis: H&R Block and TurboTax would be bidding appropriately to ensure very high visibility on these essential keywords. We thought one of the two would be ranked #1 for every one of our keywords. Also, when we polled our team of analysts,  a few respondents thought that TurboTax would out-rank H&R Block for terms around e-filing (i.e. digital terms), while H&R Block would rank higher on more general, offline terms.
OK, drum roll please!  Here’s what we found:
H&R Block vs. TurboTax for PPC Rank
Our color commentary:
  • H&R Block dominated the #1 rank for 3 important keywords. This included ‘efile’, which was contrary to our hypothesis that TurboTax would be owning this one. The other two keywords where H&R Block performed well (tax services and tax preparation) were more general terms, like we suspected. Kudos to H&R Block for owning those key phrases – they either had higher bids or had an amazing Ad Quality score. Ot a little of both.
  • For the keyword ‘file taxes’, the two industry leaders were about neck-and-neck. Notice how those two numbers sum to 100%, meaning that no other company made it to the top rank during this 30-day period.
  • TurboTax did not perform well for ‘tax software’, showing up as #1 only 20% of the time. This surprised us. Most of us thought that H&R Block was more well known for their in-office tax filing services and not their software.
  • We noticed how slight differences in keywords produced different results for ranking. Changing ‘file taxes’ to ‘filing taxes’ resulted in better ranking for TurboTax. The same scenario occurred when the word ‘online’ was added to ‘file taxes’. We’d love to hear your comments on this
  • Lastly, we love the Rank Knockout Chart. It’s a Search Monitor exclusive that shows anyone how they stack up against their competitors . If you’d like us to pull the report for a keyword set, just reach out or request a demo.
So, we actually won this battle? It’s tricky to say with just this data. We’d want to see metrics such as: which keywords had the most volume, which companies received more clicks, what the total spend was for each, and then ask each company what their total revenue and ROI was for this time period.
Our competitive ad monitoring tools can help with every data point on that list (except the last two).  :)
Posted on 10:54 AM | Categories:

'TurboTax for Cryptocurrencies' (BitCoin) -- Startup CoinCPA tracks all your coins everywhere, great for IRS compliance

Bitjuice Editor's writes: Ed & Ethan on Let's Talk Bitcoin called CoinCPA "the TurboTax for Cryptocurrencies." This startup answers the question "What's in my cryptocurrency Wallet?" Not only that, it will tell you what different crytocurrencies you have in multiple wallets, various exchanges, mining pools, giving you a breakdown in USD$ in a tidy spreadsheet. 
I spoke with co-founder Alan Walker of CoinCPA today. The genesis of this service grew out of frustration he and business partner Tron Black had in maintaining "monster spreadsheets" to track their multiple crytptocurrencies in all the different locations it was stored. As background, both founders are crypto­currency miners who own various currencies on different exchanges, have multiple wallets and belong to multiple mining pools.
As software developers and entrepreneurs, Alan Walker and Tron Black saw a need and had the skillset to develop a solution. In the process, they created a simple tool that makes it easy to track the location and value of all their funds in USD$. Using custom blockchain explorers (Bitcoin, Litecoin and Dogecoin) that refresh frequently, which keeps the balances up to date. While CoinCPA currently provides balances, in the near future it will also offer transaction data tracking. 
 
CoinCPA was launched April 7th at the Inside Bitcoin Conference in NY, and already has over 500 subscribers. There's a free account for those just getting started (5 wallets, 1 exchange, 1 mining Pool, support for Bitcoin, Litecoin, and Dogecoin). They also offer a premium account for as little as $2.99/month with Unlimited wallets, exchanges, and mining pools as well as support for over 80 altcoins. The payments can be made in bitcoin, calculated at the CoinBase spot price at the time of enrollment.
 
They don't take a position on IRS Tax compliance, but Tron said that for "those who choose to comply, CoinPay will be very helpful"
 
He explained the process: 
 
"You put in public key/address, your exchanges, it will figure out the value for you. We can go to the block chain and exchanges and mining pools and collect the data for you. We don't store any value, we just track it for you automatically." 
 
For those who want to track their funds in their own customized spreadsheet or google document, CoinCPA provides an API as well. With this powerful API, CoinCPA also welcomes developers to integrate into the tool to help bring even more value to their customers by providing real­time balance data into their applications.
 
While already supporting more than 80 cryptocurrencies, if one you want to track isnt' in the list, let them know. Alan said they don't make any judgements on the validity of an altcoin, they'll add it to the list if there is an API to integrate with their system. 
 
Their enhancement roadmap includes adding individual transaction tracking, cost basis reporting and profit/loss reporting. If you want to hear the CoinCPA segment on Ed & Ethan, it begins at the 28:40 mark.
Posted on 7:44 AM | Categories:

ETFs For Those Seeking Greater Tax Freedom

Gary Gordon for Seeking Alpha writes: A leading non-partisan tax policy researcher, The Tax Foundation, estimates that your first 111 days belong to the U.S. government. When the estimate includes the effect of federal borrowing, the date moves to May 6. In other words, you work for Uncle Sam in your first 125 days of a given year, while the remaining 240 belong to you.

The effect of federal borrowing cannot be understated. Right now, you work an extra 14 days to pay the interest on the country's debt. On the other hand, the Federal Reserve's zero-interest-rate policy coupled with quantitative easing ("QE") has kept the borrowing costs for the U.S. exceptionally low. If rates returned to "normal," the current 6.4% of tax dollars going toward interest on sovereign debt would likely jump to 12.5%. Instead of working until May 6 to reach "Tax Freedom Day," you may need to wait until June approaches.
Keep in mind, I haven't mentioned the probability that tax rates for families are likely to climb. Consider Congressional Budget Office (CBO) data that shows the trend of an increasing burden on the top 20% earners, not just the much-maligned 1%. The Wall Street Journal, citing the CBO data, explained that increased taxation of a couple with two children making more than $150,000 has jumped from 65% in 1980 to more than 90% by 2010.
Think increases in taxes will only hit the top 20% of income earning families? Then you must not be paying attention. Due to a lack of savings by "Boomers" and "Gen Xers," as well as an increasingly aging population and new entitlements, the U.S. will need to collect as much as 25% more tax revenue above the average percentage (17.4%) of gross domestic product (GDP). Yet half of Americans effectively contribute zero dollars to the present tax system. Indeed, one does not need to be psychic to foresee the onerous tax hikes ahead.
Granted, there are scores of legitimate ways to reduce a tax albatross. One family might look to shift some W-2 earnings to 1099 income such that the side business activity offers deductible expenses. Another family might move from a high-tax state to a lower-tax state. Still, are there ways that a market-based investor can reduce the number of days that Uncle Sam has commandeered?
The short answer is "yes."
Unfortunately, most people's imagination rarely moves beyond tax deferral in an employer-sponsored plan. Tax deferral is remarkably beneficial in compounding the growth of a portfolio. On the other hand, pushing one's tax obligation out into the future is not the same as shrinking it or eliminating it.
Enter the exchange-traded index fund. An ETF that tracks an established index does not distribute significant capital gains the way a traditional mutual fund might. For one thing, an index does not change very much, if at all. Without the need to change what the ETF holds, the lack of trading activity means there are less distributions to shareholders for tax consequences. Similarly, outflows force the sale of securities in mutual funds. The redemption process for an ETF is different than the process for a mutual fund whereby the ETF structure enhances tax efficiency.
According to a 2012 study at Morningstar, the five-year average distribution for a large-cap stock blend mutual fund was nearly 2%. ETFs? 0%. For one who might have $200,000 in large stock mutual fund exposure, that would be four thousand dollars in capital gains distributions annually. Five years of holding the large cap fund would cost $600 per year at a 15% capital gains rate for a total of $3,000. Simply selecting iShares S&P 500 (IVV) in one's brokerage account would eliminate the levy.
Outside of the stock arena, distaste for capital gains distributions morphs into disdain for the taxation of interest income. Those who find themselves in a very high marginal tax bracket might do well to skip straight to the no-tax world of municipal bonds. It is true that the rapid rise in interest rates that followed the Fed's tapering announcement in May of 2013 served to punish munis mercilessly. SPDR Nuveen Muni Bond (TFI) logged -3.9% last year.
However, last year's muni bashing created opportunity for those who wish to pursue income free from federal taxation. TFI quickly recovered a technical uptrend, already garnering 4.5% year-to-date. For an investor in the 35% tax bracket, the taxable bond equivalent yield is 4.0% - a return that simply cannot be matched by intermediate-term investment grade bond funds. Longer-term munis in Market Vectors Long (MLN) have also been winners.
Obviously, investing in anything for tax benefits alone is likely to bite in unexpected and undesirable ways. Nevertheless, one can consider the favorable spreads that munis offer the high marginal tax bracket investor. A fund that I like for taxable as well as non-taxable accounts is PIMCO Short-Term High Yield (HYS). It may offer a 4.3% yield with relatively low risk. Now consider Market Vectors Short-Term High Yield Muni (SHYD) with a projected 3.9% yield net of fees. In a 35% marginal bracket, a 6.0% taxable equivalent yield makes SHYD an attractive prospect.
Disclosure: Gary Gordon, MS, CFP is the president of Pacific Park Financial, Inc., a Registered Investment Adviser with the SEC. Gary Gordon, Pacific Park Financial, Inc, and/or its clients may hold positions in the ETFs, mutual funds, and/or any investment asset mentioned above. The commentary does not constitute individualized investment advice. The opinions offered herein are not personalized recommendations to buy, sell or hold securities. At times, issuers of exchange-traded products compensate Pacific Park Financial, Inc. or its subsidiaries for advertising at the ETF Expert web site. ETF Expert content is created independently of any advertising relationships.
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Comments (2)
Track new comments
  • Hi Gary
    I think you are confusing total return with yield in some of your examples.
    TFI yields roughly 2.45% in potentially tax free distributions.
    The fact it is about 4.5% up in TOTAL Return year to date does not mean that this is a tax free total return as most of it would be subject to tax (about 3.5% of the 4.5%) and only about 1% so far is considered as tax free distributions.
    Therefore, your taxable equivalent of 6.9% YTD is mistaken.
    15 Apr, 07:13 AMReplyReport AbuseLike0
  • Gary Gordon 
    Contributor
    Comments (142)
     
    Author’s reply » NYer1

    Thank you... you are correct about my mistake for the taxable equivalent yield for the 35% tax bracket. I had been hastily looking at numbers... and yes, for TFI with a 2.4% yield, the taxable equivalent is 4.0% annual, irrespective of cap app. It is not 6.9%, and I will remedy that in the article.

    Best,

    G
Posted on 7:36 AM | Categories:

Tax simplification: Intuit’s Position on How to Do It

M Runzlar for Intuit writes: Everyone agrees the U.S. tax code, weighing in at some 44,000 pages, and 4 million words, needs simplification. The question is how to do it.

Intuit has long supported a system of voluntary compliance, where taxpayers have a simple and easy way to file their returns, ensuring they receive all the money to which they are entitled. Others, including some media outlets, propose a so-called Ready Return model, where the Internal Revenue Service would both prepare and collect people’s taxes.

Intuit believes such a system minimizes the taxpayers’ voice and instead maximizes revenue collection for government. That kind of anti-consumer policy does not advance taxpayer rights, citizen empowerment or real simplification of the tax code.

Intuit CEO Brad Smith outlined the company’s position on tax simplification in a letter to U.S. Sens. Ron Wyden and Orrin  Hatch earlier this month. You can read the entire letter here.

___________

Brad Smith 
President & CEO 

2700 Coast Avenue 
Mountain View, CA 94043 


April 4, 2014 

The Honorable Ron Wyden The Honorable Orrin Hatch 
Chairman, Ranking Member, 
Committee on Finance Committee on Finance 
United States Senate United States Senate 
Washington, DC 20510 Washington, DC 20510 

Dear Chairman Wyden and Ranking Member Hatch, 
I am writing on behalf of Intuit, the maker of TurboTax, to express our strong support for your 
objective of simplifying the tax code for the average American, a key component not only of basic tax reform, but also for strengthening the safety, integrity, effectiveness and fairness of the U.S.  income tax system. 

We have advocated for tax simplification reform for a decade, because while technology innovation has, and will continue to, deliver simplicity and burden reduction for taxpayer, the extreme complexity of the tax system today has become a risk to more than just the burden of compliance. 

Complexity works at cross-purposes to assurance of the integrity, safety and fairness of the tax 
system itself.  I testified before the House Ways and Means Committee in 2005 and called for tax simplification for  the average taxpayer. We offered the suggestion then, based on our taxpayer experience, that  streamlining and simplifying today’s myriad of tax incentives for education and retirement, as one  example of reform, could make a meaningful difference for the average taxpayer. There are other  such practical examples, including sorting out the multiple conflicting definitions of common tax  terms in different provisions of the Code, such as the definition of dependent child. Such complexity  creates confusion and makes tax compliance unnecessarily difficult for the average family. But we  believe tax simplification reform is important as well to strengthen the integrity and effectiveness  of the tax system in ways that would reduce both inadvertent error and the opportunities for  intentional fraud. Tax simplification reform would benefit both the tax system and the taxpayer. 

Simplification reform can also bring closer the day that data-driven innovation can deliver a 10 
minute tax return for the average American taxpayer, slashing compliance burden. The private 
sector technology industry, including Intuit, has already delivered critical inventions and 
innovations that bring that goal within reach today. But American ingenuity can do more. And tax  simplification reform can help. 

But simplification alone is not enough to fully strengthen and improve our tax system. We also 
believe that oversight and regulation of the tax industry is important to the public interest. We 
testified before the IRS in 2009 in support of a sound and thoughtful strategy for providing return preparer oversight, but at that time we also called for a parallel oversight initiative that would 
provide standards-based regulation of the software sector of the tax industry. A dozen years ago IRS Commissioner Charles Rossotti – with the partnership and support of many 
in Congress and on this Committee -- created an unprecedented public-private partnership 
initiative called the IRS Free File Program, which provides private sector donation of online tax 
preparation products and services to lower and middle income taxpayers at no cost to either the Government or the individual taxpayer. 

In more recent years the Free File Program was expanded,  due to Senator Schumer’s leadership, to include an electronic fillable forms utility that can be used  by all taxpayers, again at no cost to the public purse or to the individual user. And importantly,  these free online tax software services must all meet the standards-based rules and requirements  that were established with the IRS to govern their Free File Program. 
We have urged that the standards-based rules that IRS uses to govern Free File could point the way to a similar strategy model that could be applied to the tax products and services of the technology industry more broadly. We continue to believe this is a proposal that merits adoption by the IRS in furtherance of the public interest. 

We would welcome the opportunity to work with the Committee to explore these concepts more  fully, for both tax simplification reform and industry oversight, and to consider the most effective  ways to advance their adoption. The tax system will be sounder and work better as a result. But  we think there is still more that can be done to strengthen tax system integrity. 

The tax association, the American Coalition for Taxpayer Rights, ACTR, has proposed a series of technology measures which, taken together, could significantly tighten safeguards against identity theft and refund fraud in our tax system. Intuit testified on behalf of the Association before this Committee two years ago on this subject. The fact is that IRS and the Justice Department are already hard at work to stop criminals and safeguard honest taxpayers, and the industry is cooperative and supportive of these critically important law enforcement efforts. But there is even more that could be done to further strengthen the effort, as the ACTR association has urged, with the Government drawing on the best advice of the technology experts in the industry, and ACTR has shared these recommendations with IRS and the DOJ over time. We recognize that IRS is resource constrained, but would strongly urge that they prioritize those recommendations as quickly as possible and advance them to the implementation stage. 

Thank you for the opportunity to offer these thoughts and suggestions for the Committee’s 
consideration in your ongoing work, and in your Hearing this week. There is much work to be 
done in all of these areas of reform and improvement, and we want to support and assist the 
Committee in its vitally important work. 

Sincerely, 

Brad Smith 
President and CEO, 
Intuit 

cc: Members of the U.S. Senate Committee on Finance 

Posted on 7:23 AM | Categories:

It’s the busy season for tax preparation stocks like small cap JTH Holding Inc (TAX), mid cap H & R Block Inc (HRB) and large cap Intuit Inc (INTU), but which one has performed best for investors?

John Udovich for SmallCapNetwork.com writes: April 15th is tax day and tax preparer stocks like small cap JTH Holding Inc (NASDAQ: TAX), mid cap H & R Block Inc (NYSE: HRBand large cap Intuit Inc (NASDAQ: INTU) help millions of Americans to figure out just how much they owe to “big brother.” But which of these tax preparation stocks is the best investment for investors looking for a way to offset that tax bite? First, here is a quick overview of each tax preparer:
  • JTH Holding Inc. Founded in 1997 by CEO John T. Hewitt, JTH Holding is the parent company of Liberty Tax Service - the fastest-growing tax preparation franchise with more than 4,400 offices and online. In fact, John T. Hewitt rang the NASDAQ closing bell on tax day this year. In mid March, JTH Holding reported that revenues for the three months ended January 31 had increased 8.3% to $40.7 million while US customers served during the calendar year through February 28, 2014 increased 7.7% (or 1,250,000 total returns processed in offices and online) with returns processed in offices increasing 6.1% to 1,148,000 and the number of returns processed online increasing 29.1% to 102,000thanks in part due to the acquisition of certain assets of an online tax preparation provider. Systemwide revenue increased 13.3% from the same period in the prior year while net income for the third fiscal quarter was $4.1 million verses $1.7 million. Finally, it should be noted that JTH Holding has a trailing P/E of 22.28 and a forward P/E of 14.75. On Tuesday, small cap JTH Holding rose 1.98% to $27.29 (TAX has a 52 week trading range of $15.22 to $28.00 a share) for a market cap of $356.29 million plus the stock is up 10.3% since the start of the year, up 60.1% over the past year and up 97% over the past five years.
  • H & R Block Inc. Founded in 1955 by brothers Henry W. Bloch and Richard A. Bloch, H & R Block prepares 1 in every 7 US tax returns plus over 11,000 company-owned and franchise retail tax offices worldwide which means the company has a retail office within 5 miles of most Americans. On April 10, H & R Block announced that H&R Block Bank had entered into a definitive purchase and assumption agreement (subject to regulatory approvals) with BofI Federal Bank to sell certain assets and transfer certain liabilities to BofI – a decision prompted by new rules that will impose higher capital requirements on savings and loan holding companies. The CEO noted:
"This is an important step in ceasing to be regulated as a savings and loan holding company, which we believe is in the best strategic interests of our company and our shareholders."
In early March, H & R Block reported earnings and noted that the delayed opening of IRS’s e-file system to January 31 resulted in revenue related to tax returns prepared but not yet filed totaling $277 million being shifted to the company's fiscal fourth quarter ending April 30. For that reason, revenues sank 58%, or $272 million, to $200 million while the adjusted net loss from continuing operations increased to $209 million due almost entirely to the timing shift in revenues. Otherwise, H & R Block has a trailing P/E of 33.97 and a forward P/E of 14.01 along with a forward dividend of $0.80 for a 2.90% dividend yield to help offset the cost of using a tax preparer. On Tuesday, mid cap H & R Block rose 0.43% to $28.16 (HRB has a 52 week trading range of $25.98 to $32.42 a share) for a market cap of $7.72 billion plus the stock is down 3.2% since the start of the year, down 1.5% over the past year and up 58.2% over the past five years.
  • Intuit Inc. Founded in 1983 and with flagship products like QuickBooksTurboTax and Quicken, Intuit helps customers manage their personal finances, run small businesses and pay employees. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. Back in mid February, Intuitreported that second-quarter revenue declined 12% to $782 million, reflecting processing delays and changes in the company’s tax offerings that will shift revenue into the third quarter, plus a net loss of $37 million verses net income of $71 million. Intuit also completed an accelerated share repurchase agreement to buy back $1.4 billion in shares in December 2013 (with approximately $2 billion remains on the current share repurchase authorization) plus the company raised its third-quarter earnings forecast thanks to strong demand for TurboTax in the US tax-filing season and said it aims to double the number of customers for its small business group unit - its biggest unit. It should be noted that the company gets most of its profit in its second and third quarters as Americans buy its software in the lead-up to the tax season while the first and fourth quarters are seasonally weak as its the tax filing off-season. Finally, it should be mentioned that Intuit has a trailing P/E of 28.71 and a forward P/E of 18.43 along with a forward dividend of $0.76 for a 1% dividend yield to help investors offset the cost of their software. On Tuesday, large cap Intuit rose 0.49% to $73.74 (INTU has a 52 week trading range of $55.54 to $82.40 a share) for a market cap of $20.89 billion plus the stock is down 3.7% since the start of the year, up 14% over the past year and up 165.9% over the past five years.
Finally, here is a look at the long term performance of JTH Holding, H & R Block and Intuit:
As you can see from the above performance chart, accounting and tax software maker Intuit has been the steady long term performance winner albeit JTH Holding has put in a rather decent show for the last two years and H & R Block has given a mixed long term performance.
Posted on 7:16 AM | Categories:

"Scribe Software Releases QuickBooks Desktop and SalesForce Customer, Order, and Invoice Synchronization v2.1 SolutionPak"

he QuickBooks Desktop and SalesForce Customer, Order, and Invoice Synchronization v2.1 SolutionPak is now available on the OpenMind Downloads page.

This SolutionPak enables you to easily integrate QuickBooks Customer, Address, Product, Sales Order, and Invoice data with SalesForce. The 2.1 version of the SolutionPak takes advantage of the new Lookup Block and Comment Block functionality that is now available in Scribe Online

You can download this SolutionPak and associated User Guide from the Scribe Products Downloads page.

___________________

Please note that Scribe's QuickBooks SolutionPaks were designed for and tested with the US version. The QuickBooks Desktop connector also supports the UK version of QuickBooks, and you may want to use the SolutionPaks as a starting point for integrations with the UK version. In most cases, you will need to make some adjustments to the maps when using the SolutionPak with the UK version. For example, the SolutionPak uses the US address format, so you will need to adjust the maps with addresses to match the UK address format.
Posted on 7:11 AM | Categories:

Eight Facts about Penalties for Filing and Paying Late

April 15 is the tax day deadline for most people. If you’re due a refund there’s no penalty if you file a late tax return. But if you owe taxes and you fail to file and pay on time, you’ll usually owe interest and penalties on the taxes you pay late. Here are eight facts that you should know about these penalties. 

1. If you file late and owe federal taxes, two penalties may apply. The first is a failure-to-file penalty for late filing. The second is a failure-to-pay penalty for paying late.

2. The failure-to-file penalty is usually much more than the failure-to-pay penalty. In most cases, it’s 10 times more, so if you can’t pay what you owe by the due date, you should still file your tax return on time and pay as much as you can. You should try other options to pay, such as getting a loan or paying by credit card. The IRS will work with you to help you resolve your tax debt. Most people can set up a payment plan with the IRS using the Online Payment Agreement tool on IRS.gov.

3. The failure-to-file penalty is normally 5 percent of the unpaid taxes for each month or part of a month that a tax return is late. It will not exceed 25 percent of your unpaid taxes.

4. If you file your return more than 60 days after the due date or extended due date, the minimum penalty for late filing is the smaller of $135 or 100 percent of the unpaid tax.

5. The failure-to-pay penalty is generally 0.5 percent per month of your unpaid taxes. It applies for each month or part of a month your taxes remain unpaid and starts accruing the day after taxes are due. It can build up to as much as 25 percent of your unpaid taxes.

6. If the 5 percent failure-to-file penalty and the 0.5 percent failure-to-pay penalty both apply in any month, the maximum penalty amount charged for that month is 5 percent.

7. If you requested an extension of time to file your income tax return by the tax due date and paid at least 90 percent of the taxes you owe, you may not face a failure-to-pay penalty. However, you must pay the remaining balance by the extended due date. You will owe interest on any taxes you pay after the April 15 due date.

8. You will not have to pay a failure-to-file or failure-to-pay penalty if you can show reasonable cause for not filing or paying on time.

Additional IRS Resources:
Posted on 7:07 AM | Categories: