This is kind of interesting.....Looking to invest in a start up Online Tax Planning company? I came across "GoodApril" on a venture capital fund raising website where Start-Ups Meet Investors called "Angel List" (Angel Investors). GoodApril helps consumers prepare for and pay less in taxes. Unlike TurboTax, H&R Block, GoodApril provides in-year tax guidance to everyday American taxpayers. GoodApril’s first product is a “Tax Checkup” that provides consumers with an analysis of their tax situation, measures how much they are likely to owe in the coming year as a result of new tax rules, and identifies potential tax savings opportunities. Click this link here to check it out! On their site they say, "GoodApril’s mission is to eliminate the pain of tax filing for Americans. We are giving everyday Americans access to the kind of tax-saving tools and expertise that the wealthy receive from their wealth planners and CPAs." Whoa! ExactCPA is founded by a CPA that worked in the Family Office High Net Worth space for Rockefeller & Co. for 7 years. Rockerfeller & Co. is the very founding cornerstone of the "High Net Worth/Family Office" investment firm. I say that to say we know "the kind of tax-saving tools and expertise that the wealthy receive from their wealth planners & CPAs" (to quote GoodApril). I'm sorry, it's not what GoodApril does, what the wealthy receive is direct and personal client service in conversation on the phone or in person with highly credentialed expert advisers at an on-demand basis. I just wanted to set the record straight on a bit of the hype coming from "GoodApril". High Net Worth/Family Office clients are not served via software, online apps, or even email. I get what GoodApril is aiming at though and we wish them good luck, want to bring them some attention and that's why we are profiling them here and now. We do a lot of consulting to small business here and if I would have to guess.....I'm thinking "GoodApril" is trying to position themselves to be bought by Intuit or H&R Block.
Thursday, February 28, 2013
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Krishna -
ReplyDeleteThanks for drawing attention to GoodApril. You make a very fair point: software can never fully replace the value that one-on-one financial advice provides. That said, not everyone can afford nor has access to quality advice.
Our software aims to provide quality tax forecasting and guidance that most people simply don't get today - we believe that GoodApril competes primarily with consumer apathy, not professional accountants. Down the road, we hope to partner with quality professionals and firms like yours to help consumers find quality advisors.
Thanks again for the mention.
- Mitch, Co-Founder, GoodApril