The seven-year-old company founded in New Zealand and only launched in the United States 18 months ago, said it has noticed marketing from Intuit directly targeting its customers. And then, one week after Xero announced its first conference for accounting professionals, Intuit announced its own two-day accounting conference on the same days: Sept. 4 and 5.
“It (Xero’s software) is game-changing software, and I believe Intuit has gotten wind of what we’re doing and is obviously resorting to different tactics because they feel threatened,” said Xero’s U.S. PresidentJamie Sutherland.
Intuit, however, says it’s not true.
Intuit said Xero’s conference has no bearing on Intuit’s event, which is for a small group of influencers, advisers and its own customers.
An Intuit spokesperson said Intuit scheduled its meeting months in advance and sent invites in time to give accounting professionals who are invited two months’ notice.
“This event is timed directly with our recent organization announcement and our desire to share more detail with our influencers. We have our annual accountant training tour making stops in the Bay Area that week, and we’ll be ready to share the annual preview of our upcoming product releases,” said spokesman Chris Repetto.
Intuit is chasing the online accounting market. At its two-day meeting, Intuit will get feedback about features users want to see in QuickBooks Online.
Sutherland said his company has built software for online and mobile — in contrast to Intuit’s Quickbooks accounting software, an adapted enterprise product.
While Xerocon organizers hope to attract 500 to 600 accounting professionals, Intuit is targeting a smaller, more exclusive group of 40 to 50 professionals.
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