Xero, today announced new content and speakers for its inaugural U.S. Xerocon event, which will take place in San Francisco, September 4 - 5 at Terra Gallery (511 Harrison Street at First Street). The event will host the most influential accounting professionals in the U.S. and serve as the official launch party for Xero's online platform in the North American Market.
Innovative cloud accountant and CEO of Rightway, Greg Sheehan joins the program line up with a session on how technology is transforming accounting, opening up a world of new opportunity for business growth. Additionally, Xero technology partners, including founder and CEO of Bill.com, Rene Lacerte, will participate in a session on how accountants can harness the cloud ecosystem to manage and grow their businesses online. These additions bolster an agenda packed with opportunities for accounting professionals to learn about next generation tools and best practices, network with the who's who in the industry and learn from Xero partners who have grown their businesses with Xero.
"Xero is putting the evolution of the accounting industry on fast forward," said Gary Boomer, CPA, and CEO of Boomer Consulting, Inc. "By not settling for the status quo, Xero's innovation is shaping the future of the industry with mobile access to key small business financial data, systems that drive faster payments from invoices and faster sharing of info between accountants and small business owners. Xerocon will be the one-stop destination for accountants to elevate their practices."
Xero's approach is disrupting the traditional accounting software industry and rapidly capturing market share in the U.S. with revenues and customers doubling year-over-year. Xerocon U.S. is also transforming the traditional accounting industry event model with an action-packed agenda of educational, collaborative, networking and celebratory activities. In addition to the Xero Gala and America's Cup VIP viewing opportunities, attendees have the opportunity to gain CPE credit through multiple sessions, presented by Xero CEO Rod Drury, President of Xero U.S. Jamie Sutherland, Head of Design Philip Fierlinger, CTO Craig Walker and VP of Marketing and Product Ian Vacin. Special sessions include tips on: How to Disrupt an Industry, Your Practice in the Cloud, How to Harness Add-ons and Xero Partner Best Practices.
"Our team has been hard at work developing a platform that will drive the future of accounting and we are excited to unveil these next generation solutions with the entire accounting industry at Xerocon U.S.," said Jamie Sutherland, President of Xero U.S. "Some of the more traditional accounting events take a very top-down, non-inclusive approach to sharing information and collaborating with the industry. In Xero's eyes, every accounting professional interested in building a stronger practice is a VIP."
Registration is officially open at http://www.xero.com/xerocon and accounting professionals that register by August 2 using special code "IAMAVIP" will receive $50 off.
Xerocon U.S. will host more than 400 Xero accounting partners and technology partners. Xerocon has locked in an all-star line up of presenters and attendees, ensuring its status as the premier accounting event of the year. Conference participants and attendees include:
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