Seth Fineberg for Accounting Today writes: Australia-based Gem Accounts has launched a U.S. version of its
midmarket-focused cloud accounting product, with plans to staff a newly
opened office in San Francisco.
Gem Accounts claims to be targeting medium to large-sized businesses
interested in replacing their desktop accounting systems with a cloud
product, or perhaps upgrading from existing small business cloud
accounting products.
The U.S. version of Gem Accounts cloud
accounting features inventory management, full quote to cash workflows,
purchase orders, standard U.S. chart of accounts, and a flexible payroll
system.
Other key features of Gem Accounts include an accounting workflow
from creating quotes to sales transactions, invoices, cash collection,
full reporting set and multi company consolidations; a recurring
transaction manager; project tracking and billing including timesheets;
and partner and reseller portals.
The company has offices in
Melbourne, Australia; Aukland, New Zealand; and London and just opened
an office on Mission Street in San Francisco. Gem plans to have it more
fully staffed this month, meanwhile its support center runs 24/7 for
ticketing but its call center currently runs for Asia, Australia and New
Zealand business hours only. Gem is in the process of expanding
capacity in the call center and will have 24-hour availability in the
U.S. by the end of this month, according to chief technology officer
Jonathan Eastgate.
Along with a U.S. office, Gem Accounts will be looking to establish a partner network with accountants and resellers as well.
Other
features coming to the Gem Accounts product in the next few weeks
include a fixed asset register, automated depreciation tools, and batch
processing for large payrolls.
“At Gem we aren’t looking to
compete with the existing cloud accounting packages already on the
market, we are creating a new space for those businesses that don’t fit
into the limitations of these existing packages be that either through
structural limits like transaction volumes or feature limitations,” said
Gem founder David Wilson. “It’s now possible to start off a small
business on something like Quickbooks Online, Kashoo, Xero, MYOB Live or
Saasu so your client can start to adapt to the benefits of the cloud,
but when they grow and need more accounting functionality or start
hitting system limits, then you can move them up to Gem. Once they grow
into an enterprise or need even greater functionality, the options are
to move them off Gem and onto something like SAP. The beauty is that now
with Gem the entire lifecycle of a business can run accounting in the
cloud.”
Pricing and additional information can be found on the Gem Accounts site.
Thursday, October 3, 2013
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