Alex Williams for TechCrunch writes: Intuit is acquiring FullSlate, an online scheduling company that allows clients to offer their customers the ability to make appointments directly to web sites and Facebook pages. Terms of the deal were not disclosed.
The service will become part of Intuit demandforce, a marketing platform for small businesses. Demandforce has tools for communications, to help clients keep in touch with their customers through email and SMS messaging. It also has online reputation tools that help clients reach out to their customer base for reviews that then get distributed to top sites. The scheduler from FullSlate will become part of this portfolio, along with its e-commerce platform that allows for payments to be made that are tied to a particular appointment.
The FullSlate service has a host of scheduling services. It allows for customers to use an embed code for the online appointment scheduler that they can place on their web site. The company also offers a Facebook app that allows for scheduling to a Facebook business page so clients and their friends can make appointments without leaving Facebook.
Customers can also create a landing page for a business with a logo, business hours, map and online scheduling. The service works on iOS and Android devices, calendar syncing, a client database and email marketing capabilities.
Intuit has made a number of acquisitions this year with a particular focus on the small business, their bread-and-butter market.
Intuit has acquired Full Slate, which makes appointment scheduling software for small businesses.
Full Slate will join the Intuit’sDemandforce team and will integrate its scheduler, customer relationship management, and e-commerce capabilities.
Small businesses can quickly embed an online appointment scheduler with Full Slate’s website widget, complete with real-time openings, custom booking forms, and instant alerts
Demandforce is an Intuit property that offers automated marketing and communications tools for small businesses. It helps them engage with their customers, collect verified feedback from clients and promote it on the Web, and build their online reputations.
Clients are businesses like salons, auto shops, chiropractors, dentists, and veterinarian, where appointments make up a core part of their business.
The acquisition of Full Slate will let Demandforce clients easily set up online schedulers.
Full Slate said that having an appointment scheduler on a website is like having a “virtual receptionist 24/7.” This one feature can reduce the amount of missed calls, lost leads, and no shows, convert potential clients and keep the loyalty of existing ones.
The company was founded in 2008 to help small businesses better sell their services on the Web. Full Slate claims that over 70% of consumers say they want to make appointments online, and this kind of convenience can be the deciding factor when choosing a service provider.
The amount of the deal was not disclosed.
Intuit is an active acquirer and this is its sixth acquisition this year.
Last week it announced the purchase of Level Up Analytics and purchased a tax-focused startup called GoodApril in August, before the company even demoed its product.
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