GetApp for Business2Community writes: Ecommerce software suites have never been that trendy. Ninety-five percent of American teens are doing their shopping online these days, according to a 2013 survey by Pew Research, and retailers are rushing to keep up with demand. As businesses with brick-and-mortar stores branch into the world of online shopping, many are relying on all-in-one ecommerce software suites to provide the back-end support necessary to promote and sell goods online.
Best of Breed Ecommerce Software Suites
What many internet and online businesses are finding, however, is that some ecommerce platforms really are too good to be true. The latest batch of all-in-one ecommerce software suites go beyond website design and transaction management, promising to do everything from handling recurring billing to even creating dedicated affiliate programs for retailers.
Advanced tools can be useful in certain situations, but the majority of internet and online businesses looking for simple ways to sell goods online do not need to rely on expensive platforms with all the bells and whistles. These retailers would be much better served by utilizing straightforward systems that offer all the tools necessary to manage an online business, and nothing more.
Here is a list of five things that internet and online businesses should look for when selecting ecommerce software.
1. Seamless Checkouts
The more clicks a customer is required to make before completing a purchase, the higher the likelihood that the customer will abandon his cart before finishing the transaction. Top ecommerce software suites have taken this into consideration, providing business owners with a seamless checkout process for their customers. When selecting an ecommerce software system to power your online store, it is worth taking the time to walk through the checkout process on a few competing platforms to determine which system seems the most intuitive and straightforward.
2. Security Features
Shoppers will not spend money on a website that they don’t feel like they can trust, which means businesses need to invest in ecommerce software that feels secure and functions flawlessly. Businesses that sell products online need to have websites that are Level 1 PCI compliant and use, at minimum, 128 bit SSL encryption. By selecting a platform that integrates with leading payment processors — the most popular of which are Authorize.net, Paypal and Stripe — smaller businesses are able to offload the management of financial information and make their websites more secure.
3. Mobile Commerce
Customers are increasingly using smartphones and tablets when shopping online. Retailers that fail to take this trend into account when designing their sales websites will be missing out on a significant portion of their target audiences. It is in a retailer’s best interest to select an ecommerce sales platform that includes built-in mobile shopping carts. Customers should also be able to view products from a separate mobile website that has been optimized for viewing on smartphones and tablets.
4. Analytics Tools
One of the beauties of online shopping has to do with the data that businesses are able to collect. Transactions, browsing habits, and purchasing histories are easy to track. Although it is possible to collect this information manually using a series of spreadsheets, retailers would be better served by opting for ecommerce platforms that let them analyze incoming orders, product sales and payments automatically. This data can be parsed and crunched in a way that provides insight to the business owner and improves the way he manages his store.
5. Subscription Billing
Depending on the goods or services that a business is selling, subscription billing can be a very useful feature to look for in an ecommerce software system. Subscription billing allows business owners to automatically charge their customers’ credit or debit cards each month. In some cases, the software can also manage expiring credit cards, pro rate services for partial months and track cancellation requests. Business owners should look for software systems that support as many payment gateways as possible. At a minimum, systems should support at least 40 payment gateways.
If you are looking at increasing the reach of your business with an online store, you will like this article on the top five eCommerce and shopping cart software.
Top Store Builder and e-Commerce Shopping Cart Tools
Stephanie Miles for GetApp writes:A retailer can carry the best products in the world on his e-commerce website, but in order to turn a profit, he’s got to have a way to actually sell them. Retailers that don’t accept popular credit cards and other forms of mobile payments are doing themselves a great disservice by limiting the pool of customers who could potentially purchase their goods and services online.
One of the smartest ways for retailers to build their online stores—complete with shopping carts, payment processing, and in-stock availability tools for customers—is by signing up for an online store builder and e-commerce shopping cart tool. These web-applications can serve as a soup-to-nuts solution for retailers who have plenty of products in-stock, but little experience setting up payment processing systems on the web.
Here is a list of the top store builder and e-commerce shopping cart tools currently available for web-based retailers.
Shopify
Shopify provides everything you need to create a beautiful online store. Shopify powers more than 30,000 online retailers including Amnesty International, Evisu Jeans, and Tesla Motors. Ecommerce website hosting with unlimited bandwidth is included in all packages. Shopify includes mobile commerce features and can be managed with an iPhone. Price: Starting at $29 per month.
LightCMS
LightCMS is the simple way to build a website and an online store. With tools anyone can use, LightCMS makes it easy for businesses and organizations to manage their own websites and find success online. LightCMS provides the tools to create blogs, calendars, image galleries, forms and much more through an intuitive interface that’s a snap to learn. Plus, LightCMS offers a full-featured eCommerce solution. Create products, manage orders, communicate with customers and more. A streamlined and fully-secure shopping cart and checkout experience is built right in. Price: Starting at $19 per month.
Homestead Websites
With Homestead you can create your professional website in three simple steps! Choose from 250,000 professional website templates specifically designed for your business, customize it, and publish with just one click. Price: Starting at $4.99 per month.
NetSuite eCommerce
NetSuite Ecommerce software is the only cloud business management system to help Ecommerce companies, multi-channel retailers, manufacturers and distributors run their entire business with one seamless system, from web store to CRM to order management to inventory to fulfillment to accounting. It is used by over 16,000 organizations worldwide.Price: Subscription model.
Volusion
Volusion is an online store builder that offers everything a business needs to build, grow and manage an online store. It is an all-in-one ecommerce solution that powers 40,000+ online stores. You can redesign your site by simply applying for your favorite template online. There’s no need for huge capital investments in your ecommerce platform. Volusion´s SaaS model offers as much branding flexibility as small businesses needs. Volusion is a complete shopping cart software solution that is full of easy-to-use tools and that doesn´t require any programming skills to start and run your ecommerce site. Price: Starting at $15 per month.
They can measure this objective by market research surveys and opinion polls. If the company is trading shares on the open market the company could measure the brands success by increases or decreases in their market shares. ecommerce software
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