Roger J Gregg for The Invicto Blog writes: “The future has not been written. There is no fate but what we make for ourselves. I wish I could believe that.” Me too John Connor.
Accounting, by long-standing definition, is “the process or work of keeping financial accounts”. Keeping financial accounts. Straight forward enough.
A recent report by the Oxford Martin School (University of Oxford)
examined the expected impacts of future computerization on US labor
market outcomes – basically, which jobs, and how many jobs, are at risk
due to the rise of the machines.
The authors of the paper predict that there is a 94% chance of an
Accountant’s job being automated in the next 20 years. In my opinion,
they are probably right.
When I tweeted that prediction a few weeks ago, I hadn’t had time to
make a cup of tea before the first interjection came in. But just think
about it. If the definition of an accountant’s job is the process or
work of keeping financial records, do you really think accountants will
be doing any of that in 20 years? Won’t the machines be doing that for
them?
If technological advancement is gathering pace (and not slowing up),
then it’s useful to cast your mind back to where you were just 20 years
ago.
Picture the Accountant’s office of 1994.
You arrived in a paisley shirt and loafers in your new Holden Commodore (VR), Wheel’s Car of the Year.
This morning you tried one of those new latte coffee drinks in the
paper-cups as you ask a colleague if they knew anything about this new
Internet thing you’ve heard about. And by the way…if you have never
watched this video clip, you must! (http://www.youtube.com/watch?v=JUs7iG1mNjI)
On your desk are Tipp-Ex, a hole-punch, ring reinforcements, a Parker
pen and a calculator with printer functionality incorporated.
There are more filing cabinets than staff.
Dot-matrix printers are clacking-away in the background, the hum only
being broken by the noise of pages falling off the tray, or when your
colleague screams when they realize the printer ribbon was out of ink.
You just spent an hour installing Excel 4.0 from two 3.5” disks over a
mug of Nescafe, and you are now trying to find the page of the manual
explaining the new ‘auto-fill’ feature you heard about at the
water-fountain.
The receptionist is about to gather up the cheques and credit card
slips to visit the bank and collect the bank statement from last week.
And you still haven’t even heard of a young pup called Craig Winkler
yet – he’s still 5 years away from renaming Data-Tech Software to MYOB.
20 years ago, Accounting was as much about gathering information,
transposing it and filing the data, as it was about preparing it. And
with that gathering, storing and filing came billable hours. Good
times. Classic hits as they say.
But the times they are a-changing. Gathering data now happens with a
drag and a drop, an upload, or the click of a few buttons. In fact
some data, like bank-feeds, just appears overnight. Other data, like
bills, appear in real-time, direct from the supplier. Receipts can be
recorded and expensed by the person who incurred them direct from their
phone. Sales systems are beginning to connect to accountancy software
suites. Timesheet systems connect to payroll that in turn connect to
the general ledger and bank payment systems.
That Internet thingy they talked about on NBC just 20 years ago isn’t
half bad, but perhaps not so much if your business is the business of
collecting information, and manually entering it.
Since we launched invitbox 2 years ago, I have been amazed by the
rapid pace of change that I have seen in accounting firms. I have seen
firms emerge that operate 100% in the cloud. So much so, that the
practice operates out of a shared office space with hot-desks. They
don’t need to print, nor do they have filing cabinets. Everything is
shared online with the client.
I have watched practices change from being traditional accounting
firms (“I’ll see you this time next year then.”), into dynamic
organizations providing business services to their clients, connecting
with them weekly, and becoming an integral and valued part of the
business’ DNA. And I have watched as some of their competitors who have
refused to change, reduce their staff numbers in response to falling
client numbers.
I have seen accounting practices entering into both formal and
informal partnerships with bookkeeping companies, recognizing the vital
job that bookkeepers provide in the outsourcing of services to clients.
But equally so, I am still amazed by the number of accounting firms
that either (a) don’t get it, (b) see it, but don’t care, (c) see it,
but think that it won’t affect them any time soon, or (d) see it, get
it, but procrastinate. And I am equally amazed by the number of firms
(albeit a small number) that still spread fear about functionality,
security, speed, uptime, disruption, unsuitability etc. They continue
to put their own self-interests ahead of the interests of their client.
Today, the Accounting landscape looks very much like the
environmental landscape of 20 years ago. Where once there might have
been a debate about carbon emissions, global warming and rising sea
levels, today (in our circles anyway) a debate now rages about cloud
software, security, functionality and usability.
During the environmental debate, in addition to those who were trying
to change people’s habits, there were of course the doubters, the
detractors, the false prophets, those with vested interests, the
protectionists and those stuck in their ways. And that is no different
to what we see today with the debate around cloud, cloud technology and
the efficiencies it brings.
Interestingly, the well known Technology Adoption Life-Cycle Model
can be applied to the history of the environmental debate much in the
same way than it can with the cloud debate. The Technology Adoption
Life-Cycle Model breaks down the adoption of technology over a period of
time into 5 groups of people.
The Innovators
20 years ago there were bicycle riding, crop munching,
placard-waving, organic cotton wearing, “I will chain myself to this
mulberry bush” greenies who most of us ignored because we were too
busy. Over the last few years we have witnessed some accounting (and
bookkeeping) practices adopting and advocating the advantages of cloud
accounting software, and the App-ecosystem that exists around it. They
are telling their clients (where it is appropriate to do so, but in
none-too uncertain terms) that they must change the way they do things.
They are modern Day Bob Greens and Bob Geldofs.
The Early Adopters
15 years ago there were Prius-driving, “I won’t eat tuna”, Greenpeace
supporting, non-fur wearing, “I have a keep-cup at home”
kindle-readers, and now we have accounting firms getting t-shirts, a
twitter account, a nice website and fixed-pricing plans. And they are
setting out to learn about different accounting software and cool
Add-ons, and not just rely on what they know.
The Early Majority
5 years ago there were the 325 (not 335) badged, organic-chicken
eating, “I voted for the Greens”, non-animal testing, “I sometimes
re-use gift-bags” recyclers, and we now have firms sending their young
managers along to accounting roadshows and workshops to find out why
it’s spelled with an X and not a Z, if it is pronounced in-VIT-box or in-VITE-box, and asking them to prepare a PowerPoint explaining it all in layman’s terms.
The Late Majority
We are only now starting to see the turbo-diesel SUV owning,
barn-laid egg loving, “Greens were my first preference”, puppy-loving
brigade that buy a new green Coles bag each time they shop, and we are
also seeing their accounting equivalent questioning who these new firms
are on the BRW Top 100, and reading about another accounting roadshow
season in the Financial Review print edition.
The Laggards
And lastly there will be the “my engine is no bigger than the
case of Perrier I drink”, Foie gras spreading, “Palmer might have a
point on clean coal” minority that would never drown a puppy or use
plastic bags to throw their rubbish into the oceans, that we may never
see again. The firm of Kodak and Partners think that cloud is how high
their corporate office should be.
But the technology adoption lifecycle is an important one. Supply
must be able to keep up with demand. Innovation needs time to find a
niche, and then evolve before early adoption.
Very often, between early adoption and acceptance by the early
majority there is a period known as the chasm. Many technologies have
reached the chasm, but have not crossed it. I have heard it said by
some that cloud accounting is at this point – at the chasm. But by
definition, this chasm is the period between early adopters (the
technology enthusiasts and the visionaries) and the early majority
(otherwise known as the pragmatists). I don’t know about you, but I see
accountants and bookkeepers as pretty pragmatic folk. And as far as I
can see it, these pragmatists are already adopting cloud computing.
That chasm that they talk about was crossed some time ago. That boat
has sailed. We are now approaching the tipping point – the point at
which there is an inevitable mass adoption of cloud accounting, and it
is just over the horizon.
With cloud accounting, the question is not if, but how soon.
But ‘cloud’ is not just about the storage of data, or where we work
and process information – it is about the connectivity of things. The
cloud facilitates systems connecting with each other, the sharing of
information and the accessing of information. And as cloud-based
accountancy software systems develop to allow users, bookkeepers and
accountants to add to, access, and use that information more easily and
more intuitively, so too do they develop beyond simple data-entry and
reporting engines. They begin to learn from the rules accountants give
them. Accountants are teaching them, and in doing so, accountants are
teaching the accountancy software companies how to build a better
product.
Accounting software systems are now openly referring to themselves as
operating systems linking business units, people and other software
applications together.
At events I have attended in the last 6 months Xero and MYOB have
both described themselves as an operating system for small business.
Intuit now refers to itself as a ‘provider of business and financial
management solutions’ – but couldn’t that description apply to most of
(but not all) what an accountancy firm does? Providing business and financial management solutions.
As accounting software has developed to assist accountants in the
preparation of financial records for their clients, we have seen a
natural creep into the space of doing it for the accountant, as opposed
to helping the accountant do it. So if accountants simply adopt these
cloud systems without changing and adding to the services they offer,
what are they going to do with all the spare time they have? Where else
can they add value? Accountants can’t keep billing the clients the
same fee – the clients will realize that that a lot of the work is being
done for them as part of the monthly subscription.
Accountants need to expand the services they offer, and to start to
understand the opportunities that exist in providing expertise and
services through the Add-on ecosystem that is expanding around the core
accountancy software products.
For the moment at least, a monthly subscription to an accountancy
software package still requires an accountant or bookkeeper to create
system rules, validate, to manage exceptions, to evaluate the results
and make recommendations. But for how long? How long will it be before
accountancy software ‘helps’ the accountant to the point of actually
doing it for them? Where to then? All of a sudden that Add-on
ecosystem looks pretty attractive as a source of expertise, and billable
services.
In January (2014) Google announced it had paid $750m for a company
called DeepMind, specializing in artificial intelligence. This added to
the 5 acquisitions in the space of robotics it made in 2013.
At the same time, IBM announced it was investing a further $1bn in
Watson, its artificially intelligent computer, and that it was going to
open it up as a development platform in the cloud.
And if you think these systems are a long way off being as clever or
as intuitive as a human, then think again. Three years ago Watson beat
the two most successful jeopardy contestants of all time. In Jeopardy,
contestants are read an obscure answer, and they need to work out the
question.
It’s not just a Q & A contest, it’s an “Eh?” then a Q contest.
Watson was read the questions at the same pace as the contestants,
and it still needed to be first on the buzzer before it could answer.
And just to put this all into perspective, Watson wasn’t connected to
the Internet. It was a stand-alone computer, albeit the size of 10
refrigerators.
Systems such as Watson are already being used to detect biometric
readings from patients, and to provide a diagnosis. Robots are already
performing some surgeries instead of humans, once a diagnosis has been
agreed. Computers are now helping doctors, nurses and surgeons. How
long before the computer does it for them?
If Watson was able to beat the best contestants Jeopardy could find,
don’t you think that in 20 years from now it could be taught to gather
and prepare your financial accounts, prepare tax returns and offer
advice? It’s not open-heart surgery after all.
The future of accounting may not as yet have been written, but it is
being written as we speak. Software engineers working in the field of
artificial intelligence and data mining are writing it, but they
probably don’t know it.
But this is not just a challenge for accountants; this is as much of a
challenge for accountancy software companies. With the likes of Google
and IBM investing heavily in artificial intelligence and data
collection, they are building the foundations to create business
operating systems that just happen to do accounting stuff brilliantly as
well.
The Future of Accounting Software? Well, that’s for another day.
20 years ago Microsoft (the world’s largest tech company at the time)
introduced “auto-fill” into Excel. Today, invitbox auto-fills your
purchase ledger. And in the next few months BankFeedMe will auto-fill
your bank journal.
With that in mind, where do you think auto-fill will be 20 years from now?
Roger is CEO of invitco – Game over for Data-Entry. invitco is a Sydney based technology company specialising in
cloud-based data extraction from system-generated documents. Its first
product invitbox is Xero’s Emerging Add-on of the Year. Its second
product BankFeedMe will be launched in early 2014.
Thursday, February 6, 2014
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