XERO LIMITED ANNUAL REPORT 2013

"Xero is delivering on its plans and with substantial cash resources will continue its growth agenda to create long-term shareholder value by building a global Software as a Service (SaaS) company.The excerpt on the right from a paper by SaaS commentator David Skok of Matrix Partners* highlights how SaaS companies differ from traditional businesses. With a market approach well proven in New Zealand and foundations created in Australia in the previous year, we’ve seen substantial growth in both countries. We’ve also seen strong growth in the United Kingdom and are well underway in the United States. As we progress towards our immediate goal of one million customers we are learning what works in each region and applying the lessons to the next." -  Xero Limited Annual Report

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