New
Zealand’s leading business solutions provider MYOB has
announced the purchase of Dovetail, an innovative start-up
that provides online document collaboration solutions for
accountants.
The deal is a key move to strengthen MYOB’s
connected accounting vision by making cloud accounting
easier for accountants and their clients.
General Manager
Accountants Division Adam Ferguson says the acquisition will
deliver tremendous value to both accountants and their
clients, “MYOB’s focus has been on bringing accountants
and clients closer together with the vision of the common
ledger, which enables real-time collaboration on financial
data in the cloud.
“The purchase of Dovetail is the next
step in our vision of helping accountants move online, and
working closer together with their clients. This will enable
MYOB to deliver an enhanced collaboration platform for
accountants. The platform will extend the accountants’
capabilities beyond financial data management to deliver an
integrated, collaborative experience through intuitive
workflows, document management, work approvals and more. The
outcome of this integrated workflow is improved accuracy,
superior turn-around time, reduced data-entry, increased
client participation, and increased revenue for the
practice,” he says.
“Together, MYOB and Dovetail have
a distinct competitive advantage in delivering our connected
accounting vision to bring more accountants online. We
service more than 1.2 million client businesses and over
40,000 accountants and other partners across Australia and
New Zealand. We invest more than AU$35 million a year in
market-leading research and development because we’re
committed to understanding the needs of accountants and
their clients. We work alongside them to make their business
life as easy as possible.”
Craig Stanmore, CEO &
Director of Jaques Stanmore Financial Group says an online
collaboration platform would significantly enhance their
client relationships, saying, “As an accountant the
relationship with our clients is paramount. An online
collaboration platform is a tool that will exponentially
increase contact points with clients.
“From their
perspective, providing them with one place of reference for
most of their business financial interactions will simplify
their financial world, saving them time and allowing them to
focus more on their business and ultimately their goals.
From our perspective as an accountant, the increase in
connection to our clients will lead to more client
engagement allowing us to seamlessly partner with the client
to achieve their goals. This also gives us the opportunity
to transform our service offering from ‘informing and
compliance’ to ‘advisory and coaching’ assisting
clients toward growth and their aspirations.”
Dovetail
was founded in 2011 by Rob Cameron, who worked for MYOB in
2006 as a product strategy manager for five years within the
accountants division. As a qualified accountant, Cameron’s
extensive industry experience includes establishing
‘Innovate’, a provider of document management solutions
such as Level 31, and consulting for accounting and business
advisory firm PKF Australia. As a senior product manager for
MYOB, Cameron will work across the business in developing
integrated solutions for accountants and their
clients.
About MYOB
Established in 1991, MYOB is New Zealand’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across New Zealand and Australia, by simplifying accounting, payroll, tax, practice management, CRM, websites, job costing, inventory, mobile payments and more. MYOB also provides ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and now spends NZ$35+ million annually on research and development. For more information, visit myob.co.nz.
Established in 1991, MYOB is New Zealand’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across New Zealand and Australia, by simplifying accounting, payroll, tax, practice management, CRM, websites, job costing, inventory, mobile payments and more. MYOB also provides ongoing support via many client service channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and now spends NZ$35+ million annually on research and development. For more information, visit myob.co.nz.
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