Constant Contact & Xero (Click to View)

Xero writes: With Xero’s online accounting software in the cloud and Constant Contact’s marketing know-how — your valued customer data now becomes a powerful marketing tool. Start with your existing customer sales information and resource Xero’s Smart Lists feature to assemble a tailored contact list using a variety of filters. For example, use Smart Lists to compile a list specific to seasonal sales, geographic location, items purchased, price range or other variable. And now that Constant Contact is integrated with Xero, you simply take your Smart List to create and launch targeted email marketing campaigns, announcements and promotions. Xero and Constant Contact put you in control of your marketing efforts — and offer an easy, seamless and smart way to reach key audiences and grow your business.