Casting aside the market ‘noise’ from the likes of the New Zealand-based Xero, Intuit has gone straight to its primary target market for accounting software, the small business sector, and asked it to compare their first-time use of Quickbooks and Xero’s suite of accounting solutions.
In what Intuit Australia Managing Director Nicolette Maury says was an exercise aimed at getting above all that market noise and ignoring the comments from competitors, the company commissioned an independent research firm to ask 134 small business operators who had never used either product before to give them feedback on their first-time experience.
“As the world’s number one accounting software provider for SMBs we are a ‘challenger brand’ in Australia and we wanted to focus on what we knew about our prospective customers and really gather some impartial feedback on what prospects thought of the different products that are in the market right now,” Maury explains.
In what Intuit Australia Managing Director Nicolette Maury says was an exercise aimed at getting above all that market noise and ignoring the comments from competitors, the company commissioned an independent research firm to ask 134 small business operators who had never used either product before to give them feedback on their first-time experience.
“As the world’s number one accounting software provider for SMBs we are a ‘challenger brand’ in Australia and we wanted to focus on what we knew about our prospective customers and really gather some impartial feedback on what prospects thought of the different products that are in the market right now,” Maury explains.
“And that basically proved what we hoped and expected, that Quickbooks comes out on top (ahead of Xero) when it comes to some of the basic business critical tasks that small businesses need to do in the accounting software space.
And, Maury is quick to trot out the key results of the research study to back up the apparent SMB preferences for Quickbooks over the Xero solution, including that eight out of 10 who tried both QuickBooks Online and Xero said it is easy to use QuickBooks Online compared to five out of 10 for Xero.
According to Maury, the results of the research study - available here - show that ease of use and the ability to complete tasks quickly and with confidence are key to QuickBooks Online's status as the “option that Australian small businesses prefer.” [snip] The article continues, click here to go to IT Wire and continue reading....
And, Maury is quick to trot out the key results of the research study to back up the apparent SMB preferences for Quickbooks over the Xero solution, including that eight out of 10 who tried both QuickBooks Online and Xero said it is easy to use QuickBooks Online compared to five out of 10 for Xero.
According to Maury, the results of the research study - available here - show that ease of use and the ability to complete tasks quickly and with confidence are key to QuickBooks Online's status as the “option that Australian small businesses prefer.” [snip] The article continues, click here to go to IT Wire and continue reading....
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