Intuit’s cloud transformation continues, bringing mixed results in its final quarter. Those results, along with guidance into 2015 indicate Intuit plans to take a full hit on its business model next year as it anticipates an accelerated transition to subscription based services.

Den Howlett for Diginomica writes: [excerpt] "Right now it is hard to see anyone making big inroads to Intuit’s home turf. Their brand, product range, partner ecosystem changes and inbuilt maturity put them streets ahead of the only viable competition. But as Intuit already knows, these are early days and there is still a vast market to be captured. From the buyer’s perspective, Intuit is starting to look more like the kind of subscription/cloud vendor it needs to be in order to take a credible place in that market".

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