How to Scale an Ecommerce Business in 2014

“How to Scale an Ecommerce Business in 2014″ is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is Avalara, a leading platform for the computation, collection, and payment of Internet sales taxes.
The webinar will occur on Tuesday, September 16, at 2 p.m. Eastern U.S. Time, 11 a.m. Pacific Time.

Grow Revenue, Not Expense

Retailers often think about growth or cost savings in terms of strategies and actions, but sometimes the things that will help a business improve most are its qualities, its abilities, or, more precisely, its capabilities.
Business capabilities describe a company’s capacity to grow revenue without a corresponding increase in operational expense. While there are many important capabilities to scale an ecommerce business, there are three that may help ecommerce operations increase revenue and lower costs in 2014, and it is these three business capabilities that we will cover in this 30-minute webinar.

How to Scale on Ecommerce Business in 2014

• Ability to create content. Being able to produce, publish, and distribute useful, helpful, and entertaining content will not only attract visitors to your website from search engines and social shares, it will also help convert visitors to customers once they arrive.  We’ll review the state of content marketing in 2014 and explain why it’s essential to grow an ecommerce business.

• Superb fulfillment management. Shipping is becoming both more expensive and, in the free-shipping era, more of a competitive differentiator. Online sellers must be able to ship quickly and economically. We’ll offer suggestions for streamlining shipping and fulfillment, to remain competitive with even the largest online retailers.

• Integrate platforms, for efficient operations. To grow profits, an ecommerce business must be able to improve revenue without material increases in operational expense. That often requires syncing an ecommerce platform with other services — accounting, fulfillment, shipping, sales tax, email marketing — to eliminate double entry into standalone systems, thus saving personnel costs.  We’ll review common integrations that allow an ecommerce business to scale.

Q&A

Following his presentation, Roggio will answer questions from attendees.

FREE  REGISTER HERE

Date: September 16, 2014
Time: 2:00 p.m. Eastern U.S. Time
Length: 1/2 hour

About the Presenter

Armando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

About the Sponsor

Avalara provides fast, easy, accurate, and affordable sales tax compliance for businesses of all sizes. It integrates with virtually all ecommerce platforms, and automatically computes, collects, and remits sales taxes to hundreds of state and municipal taxing entities in the U.S.