Ruth Reader for VentureBeat.com writes: Intuit is giving some much-needed love to it’s online QuickBooks platform with a series of new updates, including a new developer-friendly app store, cloud storage through Box, and integration with PayPal.
QuickBooks Online hasn’t received much attention over the years. Launched in 2000, it only had 100,000 paid subscribers in 2009, compared to QuickBooks’ four million desktop subscribers. However, Intuit says at the end of last year they acquired a higher number of users online than on desktop — marking a shift in consumers.
Now the company is rolling out all sorts of features to their online product.
“Where we really lagged was in developer experience,” Dan Wernikoff, head of Intuit’s Small Business Group, told VentureBeat. He said that while developers could always develop apps for QuickBooks Online, Intuit didn’t make it easy. [snip]. The article continues @ VentureBeat, click here to continue reading....
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