Wednesday, October 1, 2014

Intuit to Debut Online Accountant Offering

Bob Scott for the Progressive Accountant writes: Intuit is going to replace QuickBooks Online Accountants with a product called QuickBooks Accountant. The new product is designed to increase collaboration between accountants and their clients. But it's also aimed at turning around the reception the current product has received. "The Net Promoter score for accountants is actually negative," according to comments by SVP Dan Wernikoff during this week's Investor's Day.

In far-ranging comments, Wernikoff also noted QBO is now integrating with PayPal and is shifting demand generation at retail to QuickBooks Online. Intuit will also add advanced inventory capabilities to tempt desktop users to migrate and target self-employed users "for the first-time ever." It is also accelerating its international move with France the next country on its calendar.  

Wernikoff described QuickBooks Accountant as being harmonized, the term that Intuit has applied to the most recent release of QuickBooks Online. The harmonized version was aimed at making QBO work in the same way as the desktop version of QuickBooks. [snip].  The article continues at The Progressive Accountant, click here to continue reading....