Sunday, October 12, 2014

The State Of Salesforce, 2014 - 2015

Louis Columbus for Forbes writes: Earlier this week Bluewolf in collaboration with the MIT Sloan School of Management published their third annual The State of Salesforce report.  Bluewolf is a global business consulting firm with expertise in cloud technologies includingSalesforce.com CRM -4.13%.  While certain areas of the survey are designed to attract prospective Bluewolf clients, there are several interesting, impartial take-aways they’ve provided in the report too. I’ve never worked with Bluewolf or Salesforce as a consultant and neither have ever been a client.

The survey is based on interviews with more than 1,000 active Salesforce.com customers, the study found that top line revenue growth and improved customer experience were cited three times more often than any other business challenge that are guiding technology investments.
The entire study and its methodology can be downloaded here (free, opt in).
Key take-aways from the report include the following:
  • 89% of Salesforce customers are already using Salesforce1 mobile solutions, and 45% of customers are increasing their investment in mobile initiatives over the next 12 months. 46% of enterprise companies have or plan to build custom mobile apps on the Salesforce1 Platform in 2015.

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