Thursday, October 30, 2014

XERO : No More Customer Support, Only "Customer Experience Specialist" / XERO U.K. Managing Director has some fun.

Over at AccountingWeb UK we came across the following discussion, click the link to engage in the conversation and participate at AccountingWeb UK.

@Chatman writes: Apparently there is no more Customer Support at Xero. All queries are now answered by "Customer Experience Specialists".
If there were two service suppliers, identical in all respects except that one called their support staff "Customer Experience Specialists", I would, without a doubt, choose the other one.
Comments
garyturner's picture
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Not quite    4 thanks

garyturner PM |  | Permalink
@chatman - that's certainly one reading of it.
But our customer support page https://www.xero.com/uk/support/ should hopefully reassure you that we see still see merit in the term 'support'. 
We call what you're describing as our customer support team our Customer Experience team because we want to differentiate it from the prevailing expectation that support functions are some kind of emergency service of last resort, and that the team isn't on hand just to fix problems, but to offer guidance and training related to all aspects of being a Xero customer, whether that's using Xero or learning about Xero. In short, the whole experience and not just to fix problems.
Gary Turner
Managing Director, Xero
@garyturner
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what do you mean 'not quite'

Jeremy Thomas PM |  | Permalink

support is there to support you, i.e. training, guidance etc.
If you want a pretentious term for your support team then please feel free to go for it but don't try and rewrite the English language as now you come across as both pretentious and 'less intelligent'.  Had you previously had a customer problem department I would see your point, but support is not defined as problems.
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.    5 thanks

ireallyshouldkn... PM |  | Permalink
Gary - I think you have been sat at one too many management meetings.
Your staff probably think its naff too.

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Xero is Great    1 thanks

chatman PM |  | Permalink
I should add that I do love Xero.
garyturner's picture
new

Thanks    11 thanks

garyturner PM |  | Permalink
@Jeremy Thomas
Sigh....
Gary Turner
Directional Experience Executive, Xero
@garyturner
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Directional Experience Executive    2 thanks

chatman PM |  | Permalink
garyturner wrote:
Directional Experience Executive, Xero
LOL
new

.    4 thanks

ireallyshouldkn... PM |  | Permalink
Like the software btw, and the fact you have the balls to come on here.
Of all the things i have access to, it is the one I chose to run my own practice bookkeeping on.
A. Other
Tax Return Experience Consultant, now with Added Tax Planning Modules

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experience sage

frankfx PM |  | Permalink
Sage, too, had an experience team.
Ugh!
Differentiate
Ugh?
Support/helper/first aider/handy man/ guru,,,,
Less faceless means tears of gratitude when problem solved by a 
Fellow human,
not a in -vogue term generated by a brainstorming session down the wine bar by the pr corporate team, who have lost sight of their customers values grrrr




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Marketing Victims

chatman PM |  | Permalink
I think what offends people is that it makes them feel they are being marketed at.
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If it ain't broke?    1 thanks

buttinski PM |  | Permalink
It is progress my friends.
New brooms must change something, otherwise the old brooms could have stayed/needn't have gone. 
An existing (perfectly adequate) department needs to do a bit of 'thrusting' (preferably in the marketplace) so it is 're-named' - sorry 're-branded', and so it goes.
Anyone remembering the days when job appraisals were introduced will remember the explosion in the use of 'action' verbs.
If you 'managed' people = lose 10 points - if you 'controlled, directed and motivated' people + 30 points.
Same job performance but points differential = +40
TomMcClelland's picture
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Verbiage    1 thanks

TomMcClelland PM |  | Permalink
I was once on the board of a company where the other directors were terribly concerned about everyone's exact job title. So you'd get long board level discussions about CTO vs Technical Director or CEO vs Managing Director vs Chief Operating Officer. As if anyone ought to care about such minutiae. Salesmen were Account Development Executives. I recall being given the task of "Establishing a Centre of Excellence" and when I asked exactly what this entailed (unsurprisingly) I couldn't get any kind of meaningful actions that I was expected to achieve in order to do that so I didn't bother to lift a finger. No-one ever came back to me about it.
We'd spend many a happy hour wordsmithing the "Mission Statement", discussing SWOT analyses, Turnbull reports, market news etc,  and carefully composing the reports to shareholders, all of which was a fine substitute for actually managing the company well enough that the results would speak for themselves.
I got out as soon as I could. The day I resigned was one of the happiest of my life. The business never did make a profit for its shareholders; always promises of Jam Tomorrow. Expensive people spend endless time on all of this nonsense which presumably in their eyes beats working for a living.
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Those were the days    1 thanks

buttinski PM |  | Permalink
Endless hours spent in meetings discussing the verbiage so wonderfully put above.
Unfortunately it then meant hours (of one's own time) making it up so that some 'proper' work could get done.
Even more unfortunately, one was then criticised for not being able to do the job in the standard hours available.
At my final group meeting I warned of what would happen within five years if we continued with all this rubbish.  My warning was greeted with much mirth and sarcasm.
Guess what happened three years after I left?  (Okay I was two years out!).
I also remember the joy of leaving all that nonsense behind.

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