Alex Heber for Business Insider Australia writes: Xero, the cloud accounting software company which hails from New
Zealand but has been adopted as an Aussie tech company – especially
after its ASX IPO a couple of years ago – looks like a pretty cool place
to work.
Xero MD Chris Ridd told Business Insider in three years its
Australian operations have grown from seven people in a little office in
the Melbourne suburb of Richmond to over 150 employees.
“It’s all about having fun and working hard. Everyone’s passionate
and comes in with a purpose of what we’re doing and that’s been a big
factor in our success,” he said.
While it’s no longer considered a startup, the company is trying to
keep its culture true to its roots. Ridd said becoming a global
corporate but staying nimble requires strong values including being
human and transparent.
“You can see when corporate stuff starts to creep in,” he said,
adding when that happens the company slows down with “unnecessary rules,
when people are trying to protect turf and worrying about their own
careers and managing up.”
“You’ve got to create a culture where people want to help each other,
they’re happy to share information. When they see behaviours that are
against your company values that they challenge each other – they don’t
wait for management to step in,” he said.
“It’s all those subtle moments of truth along the way that make up a culture.”
Black
and white photograph of the iconic Brighton bathing boxes in Victoria
sprawled across the foyer wall in Xero’s Melbourne office. Image:
Supplied.
Two of the biggest physical challenges the company has faced is employing the right people and housing all its new staff.
“The challenge for any business in hyper growth is in the early days
you can have your national meetings in a cafe – seven staff. As things
grow you’ve got to really watch who you bring into the company,” Ridd
said.
Ridd said he gets involved, in some form, in every interview.
“I like to do the last gate keeping interview. It’s not that I’m a
control freak, but I do want to stay connected for two reasons: I want
the people to know that I care – I don’t care if it’s a customer support
role or a senior leadership role – I want to meet everyone who is
coming into the business because I think it sends a message of ‘hey I
want to know about you’,” he said.
Ridd explained he’s on the look out for culture fit, as well as what drives the candidate and what they know about the company.
“I’ve said no probably three times in the last year,” Ridd said,
adding it was over about 60 interviews and it always came down to
culture fit and the person’s ability to cope with change.
Musical Accountants
There was an in joke at Xero for a while that because of Ridd’s
musical background – he plays in a band – that you would get a job at
Xero if you’re a musician.
For the last two years at Xero’s annual conference, the entertainment
has been the company’s in-house band, made up of staff, accountants and
bookkeepers.
“We don’t hire an external band,” he said, adding he gets involved playing guitar, harmonica and singing.
“We have jams in the office,” he said, adding “We’ll have a jam
session probably every couple of months on a Friday…It’s good fun.”
Here’s a video of the band at last year’s event.
Too much information
Communication in any company is crucial for growth and employee engagement. Ridd said at Xero it’s all about transparency.
“I’d rather tell them more than less. And I think sometimes that gets
you into trouble but at least people know then that we’re being
completely open and honest,” he said.
Australian operations
In May Xero hired 23 new staff and about another 15 people in June.
The company is now building its product development team in Australia,
with 15 developers in Canberra and another 30 in Melbourne.
“All of our development was done out of Wellington, and Wellington is about the size of Geelong,” Ridd said.
“The theory at the time was we’re not going to be able to scale our
development capability to the level that we need to with the limited
resources and talent pool that’s available in that market.
“I fully expect over the next couple of years that team will be up to around 80 to 100 [developers] in Melbourne.”
But it’s not just developers the company looks for.
“We hire a whole mix of people – sales, marketing, customer care, you
name it. But one of the faster growing areas is development,” he said.
“My difficulty early on was finding tax geeks…They don’t grow on trees.”
But one of the hardest positions Xero struggles to fill is front-end
designers – an important role considering part of the company’s product
strategy “beautiful design”. Xero has simplified accounting and made it
almost fun, where the experience, for example, of doing a bank
reconciliation is akin to playing a game of Tetris, pulling in bank
feeds to match up transactions simply.
“We never got into accounting to build an accounting product. It was understanding the workflow of small business,” Ridd said.
Xero is currently in the process of expanding its office in
Hawthorne. Signing a lease for over 800 square metres in a new building
which the company is looking to house between 250 to 300 people over the
next few years.
The fit out is currently in the planning stages and company
management has been scoping out the Atlassian and Google offices in
Sydney this week to get some ideas.
The existing offices have a pool table, big open seating plan and
industrial kitchen. It’s understood the new space will include similar
industrial design elements.
Market movers
Australia, with about 1.8 million small businesses, is Xero’s fastest
growing market. Ridd said the Uk is also showing strong growth
year-on-year and the US, with about 27 million small businesses, is a
big market the company is still trying to crack.
“The worst thing we can do right now is go after a whole lot of opportunities and spread ourselves to thin,” he said.
“We’re likely to go into markets that are English speaking so Canada, South Africa, Ireland.”
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