Pensmore Software Simplifies Work for Merchants, Launches Intelligent Payment Link / manages sales data into QuickBooks Online (QBO) by automatically recording credit/debit card sales transactions from their payment applications and point of sale systems into their cloud accounting system.

Today, Pensmore Software announced the launch of their latest payments services solution, Intelligent Payments Link (ipLink). This product will greatly simplify the way merchants record their merchant service specific sales data into QuickBooks Online (QBO) by automatically recording credit/debit card sales transactions from their payment applications and point of sale systems into their cloud accounting system.

ipLink is approved on apps.com and is estimated to save thousands of hours each year for small business owners.

"Pensmore has always been about bringing business efficiencies to the SMB market space," said Jeff White, CEO of Pensmore. "With ipLink, we once again simplify the way small businesses get their sales data into their accounting applications."

Initially, ipLink will consist of two payment applications that will pass sales data to QBO. Lightning, a mobile payments solution will record all sales that are made instantly to QBO. The second integration is DataCap's IPTran.  These devices connect to traditional cash registers and allow integrated payments for small merchants using ECR's.

"The ability to provide a link between a merchant's cash register and their online accounting is a considerable value-add for the electronic cash register space," said Justin Zeigler, Director of Marketing at DataCap. "With more than 600,000 active ECRs in the United States, the opportunity for VARs to present this functionality to their installed base and go-forward customers is massive. Mobile payments and connected online accounting services allow VARs to stay ahead of the technology curve without forcing a full POS update on their customers."

Pensmore Software will continue to work with other developers to ensure connectivity of ipLink to their service that will enable Point of Sale, e-commerce, and hospitality software solutions to automatically record sales data into QBO.   

"Sales data is one of the most important tools a small business owner needs to run their business effectively," said Todd Youngblood, VP of Marketing at Pensmore.  "With access to this, data merchants can see where they are making and losing money and how to focus their business to be successful in the long term. It has always been a challenge to get this data into accounting systems. We are proud of how we've just solved this critical challenge for business owners." 

For more information about Pensmore products and services please visit www.pensmoresoftware.com.