Thursday, April 3, 2014

XU Magazine / For Xero Users, by Xero Users. Delivered Worldwide (click to view)







For Xero Users, by Xero Users.
Delivered Worldwide.











Xero is an accounting system hosted entirely in the cloud for small businesses and their advisors. This means that wherever you have an internet connection, you and your advisor has access to your accounts. There's no ball and chain quite like having to only work from your desk. With Xero however, it doesn't matter if you want to access your accounts from the office or from home in your pyjamas. You can work on your accounts at a time that suits you!







Xero's popularity is increasing daily. So is the momentum of the hundreds of thousands of small business owners across the globe that are using Xero in their businesses. With in excess of 250,000 paying users and over 9,000 partners (accountants, bookkeepers, advisors, add-ons) it is clear that Xero is rapidly gaining market share and a radical following.









There’s a wealth of information out there, including hundreds of blogs, forums and also the recently launched Xero TV and Xero University. But we realised as Xero users that we haven’t always got the time to go and search and look at all of those resources.
What we want to do, is to bring together the very best information and articles into one magazine, along with exclusive articles, to save Xero users hours of time from searching on the internet.






XU Magazine is the independent magazine run by Xero users, for Xero users. The magazine is aimed at the ever growing 250,000+ strong community of Xero users and will be delivered worldwide in print.

There's something for everyone:





Its quality glossy format will captivate readers and keep them turning the page. Initially, XU Magazine will be printed quarterly and delivered straight to the office or homes of its readers. The magazine will initially have 52 full colour A4 (21 x 29.7cm / 8.3 x 11.7 inches) pages and will be perfect bound.




Do more than you thought possible
Useful content you can expect from the magazine includes:
  • Feature Articles. XU Magazine's feature length articles are thoughtful, insightful, educational and informative. They will cover a wide range of topics that will provoke readers to explore the Xero accounting system and add-ons in greater depth.
  • Tutorials. Exploring not only the basics but also advanced subjects. We focus on not only what can be done, but also how it's done. Tutorials are written in simple to follow steps and in plain English to appeal to all Xero users. 
  • Letters/Emails to the Editor. Something to say? Something to share? Then we actively encourage you to get in touch.
  • Reviews. Independently reviewing Xero approved add-ons and other 3rd party software applications.
  • Interviews. Each issue we will feature an in depth interview with a senior figure from one of the Xero approved add-ons or 3rd party applications. We will explore their vision, how their software assists Xero users and what their strategies are for the coming year.
  • Short news. Our short news section is intended to bring attention to interesting developments that are of interest to the Xero user community and to connect people to interesting new resources, information and insight that may not warrant an entire regular article.
  • Sounding board. We pick a topic and invite both Xero users and industry experts to share what they have they say.
  • One for the Devs. Code snippets, tips, tricks and how-tos.
  • Diary/What's on. Seminars, webinars, Xero events and much more.
  • Case Studies. A chance for add-on partners to submit how they've assisted a Xero user's business after they've implemented/integrated their software. We also seek out unique and unusual case-studies where the Xero accounting system has been adopted.
  • Add-ons. What's new? What's popular? 
  • Add-ons in Beta. Be one of the first to know and get exclusive invites to new add-ons still in private beta.
  • Mystery 'shopper'. We will pick up to three add-ons in the market, subscribe to their service, implement their offering and request support and advice. Each recipient of our mystery 'shop' will be marked on a series of criteria and given a score. We will be looking at friendliness as well as technical knowledge and suitability to our imaginary business.
  • Gadgets/Accessories. We all love gadgets! What better than to discover the latest and greatest gadgets out there that will not only keep you connected with colleagues and friends but aid you in the workplace too!



You bet! We have some fantastic stretch goals in mind, including doubling the page count andincreasing the publication to bi-monthly. When announced, any existing supporters backing us on a subscription level pledge will automatically have their subscription increased to 6 issues per year instead of 4 - FREE of charge.
But that's not all! We'd also like to create a fully interactive iPad version with bonus content including great videos, audio snippets, podcasts and live link-ups with the authors so you can ask away with questions and get additional support and advice.




The Indiegogo community meets the Xero community
We recognise that Indiegogo hosts an important community: innovators, early adopters and the intellectually curious. The thriving, 250,000+ strong Xero community are likeminded.
If you share the same passion and believe we're onto something, then please get involved...


We're reaching out to fellow Xero Users. We have a lot of planning and ideas in place but need the support of the Xero user community to make this a reality.
We need your pledges, but as importantly, we need your support in many different areas...


Our ambassadors play a vital role. They're our eyes and ears in their respective countries and offer a convenient way for readers to get in touch.




Heather Smith, Ambassador for Australia
Recently, we were extremely fortunate to meet-up with Heather Smith whilst she was here in the UK on holiday. With only a matter of 24 hours to go before she had to catch her flight back to Australia, we were able to share this project with her over coffee. Heather is a writer, speaker, Xero Certified Advisor and author of Xero for Dummies (amongst other titles in the Xero for Dummies series of books). Heather is extremely passionate about Xero and helps small businesses in a wide range of industries with Xero set-up, migration, training and on-going support. We're pleased to announce that Heather is XU Magazine's first Representative and Country Ambassador for Australia.
Gayle Buchanan, Ambassador for New Zealand
For many Xero users, Gayle requires very little by way of an introduction as she is very active in the Xero Community Forums. Gayle is the founder of Number Nurses. Number Nurses are cloud integrators, who specialise in helping business owners and accountants master cloud applications like Xero, Xero Add-ons and the Google suite.
**UPDATE** Kirsten Barrie joins XU Magazine as the Ambassador for the USA

Kirsten is a Xero Certified Financial Advisor with over 10 years experience (CFO, Accounting Manager). Certified in a dozen+ of Xero's add-ons, she and her team are expertly able to integrate them with Xero. She lives in San Francisco with her extra-large husky, Bella, and is the Chief Cloud Integrator & Owner of Verte Consulting.

We're on the lookout for an Ambassador for the UK
We currently have an opening for a Country Ambassador in the United Kingdom. Please do get in touch if you're interested in learning more about this opportunity - hello@xumagazine.com. Alternatively, if you know someone who would suit this position, is as passionate about Xero as much as we are, then please let them know.


We're listening and open to suggestions - If you'd like to contribute or have a particular skill-set (writer, journalist, photographer, graphic designer, illustrator, ninja programmer, expert developer) that may be of interest to XU Magazine, then please do not hesitate to get in touch.
TOGETHER we can make this magazine a reality. Please could YOU:


  • Share the campaign websitewww.xumagazine.com
  • Tweet your support on Twitter, post your support on Facebook, use Instagram, Google Plus, Reddit or even carrier pigeon! Don't know what to say? Please feel free to use the campaign teaser graphics (keep scrolling - you'll find them at the bottom of this page or by clicking on the gallery tab above).
  • Follow @xumagazine for updates.
  • Always use the #xumagazine hashtag in your tweets to create awareness and to generate buzz around the campaign.
  • Please tell your colleagues and friends who want to get involved and support the magazine. 
  • Please use all the Indiegogo sharing options (under the video at the top of this page).
Thank you!























Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us!http://igg.me/at/xumagazine


Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us!http://igg.me/at/xumagazine



Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us!http://igg.me/at/xumagazine



Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us! http://igg.me/at/xumagazine


Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us!http://igg.me/at/xumagazine



Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us!http://igg.me/at/xumagazine


Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us!http://igg.me/at/xumagazine



Please feel free to share on Twitter, Facebook, your website, wherever! (Right-click on the graphics, then choose "Save image as...") Remember to add our shortlink URL so people can get to us!http://igg.me/at/xumagazine



Please do leave a comment here on Indiegogo. We would love to hear from fellow Xero users from across the globe. You can also follow us on Twitter @xumagazine



Please note: We are happy to provide any business supporter with a complete invoice upon request, in order to claim against your expenses. Please contact us after the campaign end date.

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